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Your Dealer Website

Your dealer site is the customer-facing half of AutoFire - inventory, branding, and contact in one responsive experience.

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In this guide

  • Access and share your public URL
  • Site structure (homepage + vehicle detail pages)
  • SEO, Google Business Profile, and Vehicle Listings
  • Pro-only shopper tools on vehicle pages

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Accessing Your Website

Your dealer website is automatically published at your chosen subdomain. To access your website:
1

Find Your Website URL

Your website URL follows this format: yourdealership.goautofire.com, where yourdealership is the subdomain you selected during setup.
2

Quick Access

From your Dashboard, click the “View Website” button to open your dealer site in a new tab.

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Website Structure

Your dealer website features a streamlined, user-friendly design:

Single-Page Design

A clean, scrollable homepage that contains all key information about your dealership, including:
  • Dealership branding and hero image
  • Featured inventory section
  • About section with dealership details
  • Location map
  • Contact information

Vehicle Detail Pages

Individual pages for each vehicle (accessible at /inventory/{vin}) that include:
  • Vehicle photos in a gallery format
  • Complete specifications
  • Pricing and mileage information
  • Color indicators for exterior/interior
  • Contact information for inquiries
This simplified structure makes your website easier for customers to navigate and for you to maintain.

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Google My Business Integration

For maximum visibility, connect your AutoFire website with your Google My Business listing:
1

Update GMB Website URL

In your Google My Business dashboard, set your website URL to your AutoFire subdomain (yourdealership.goautofire.com).
2

Verify Information

Ensure your business name, address, phone number, and business hours match between your GMB listing and your AutoFire website.
3

Complete Verification

If you haven’t already, complete Google’s business verification process to ensure your business appears in Maps and local search results.
When properly configured, this integration helps your dealership appear in local searches and can help your inventory appear in vehicle-related searches.

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Google search visibility and paid vehicle ads

Every AutoFire vehicle gets its own page with vehicle details, metadata, and structured data. These pages support ordinary search discovery; indexing and rankings are not guaranteed. Google retired the former free Vehicle Listings feature and its vehicle rich results in 2025. Adding vehicle schema does not restore that display. See Google’s retirement announcement.
Paid Google Vehicle Ads are a separate program. On AutoFire Pro, Distribution offers a Google inventory export for your provider to map and validate. Google account setup, approval, campaign management, and ad spend are separate. The export is not a validated, ready-to-submit Vehicle Ads feed.

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Sharing Your Website

1

Social Media

Share your website URL on your social media platforms to reach potential customers.
Post direct links to specific vehicles using the individual vehicle URLs (yourdealership.goautofire.com/inventory/) to drive targeted traffic.
2

Business Cards and Signage

Include your website URL on all printed materials and physical signage.
3

Email Signature

Add your website URL to your email signature for easy access by email contacts.
4

Google Search Console

Consider adding your site to Google Search Console to monitor performance and indexing status.
This free tool from Google helps you understand how your website appears in search results and can identify any technical issues.

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Mobile Experience

Your dealer website is fully responsive and optimized for mobile devices. It will automatically adjust to provide an excellent experience on smartphones and tablets.
Mobile View

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SEO and Discoverability

Your dealer website is built with search engine optimization in mind:
  • Schema.org markup: Vehicle listings include structured data that helps them appear in Google search results
  • Local business schema: Your dealership information is marked up for better local search visibility
  • Mobile-friendly design: Important for Google rankings as more users search on mobile devices
  • Fast loading speeds: Optimized code and images improve search ranking and user experience
  • Clean URLs: Simple, readable URL structure makes pages more discoverable
  • Custom meta descriptions: Help search engines understand your dealership’s focus

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Making Updates

Any changes you make to your dealership information, inventory, or website settings are automatically reflected on your live website. There’s no need to manually publish or update your site.
While most changes appear immediately, some updates may take a few minutes to propagate across all systems.

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Inventory limits

Free includes 10 active vehicles, Starter 25, Pro 75, and Growth 200; Ultra follows its agreement. Available and pending vehicles count. Sold and unlisted records retain their data without consuming slots. The five-vehicle courtesy buffer lasts 168 hours once per cycle; trial expiry and downgrades receive a separate seven-day transition. See Plans & billing.
On an eligible paid subscription or active Pro trial, vehicle detail pages also include:
  • Lead and test drive request forms
  • CARFAX button (when your dealer ID is configured in Dealer Info)
  • AI site chatbot (when enabled in Website Settings → Chatbot)
All plans include an estimated monthly payment calculator on vehicle detail pages so shoppers can adjust down payment, APR, and term.

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Next steps

1

Refine branding

Customize your website - logo, colors, hero, and SEO description.
2

Pro: custom domain

Custom domains - point your .com at AutoFire.
3

Pro: comparison content

FireCompare - research pages for comparison intent.

Customization

Branding and SEO copy

FireCompare

Research hub and comparison pages (Pro)

Distribution

Syndicate inventory to third parties (Pro)

Leads & test drives

Work inbound interest (Pro)